Kim Kardashian achieves her billionaire status by generating a 1 billion dollar net worth. Her journey to this list has not been an easy ride.
How Kim Kardashian made it as a billionaire
According to Forbes’ business magazine, Kim Kardashian is not solely dependent on her reality TV show. She is also running her cosmetic and clothing companies. Moreover, she is also taking part in endorsement deals and other smaller investment deals, including real estate.
She owns shares in Netflix, Disney, Amazon, and Adidas. She had received Adidas shares in 2017 from Kanye West, her soon-to-be ex-husband.
Last year, Forbes Magazine had scratched out Kylie Jenner from the list as the magazine claimed that her family boosted Kylie Cosmetics’ value.
The founder of Amazon.com, Jeff Bezos, still ranks one on the list with $177 billion net worth. Kim Kardashian had joined reality TV in 2007, and her fame is increasing ever since.
By raising investments from fashion insiders like Theory’s Andrew Rosen and Natalie Massen from Net-a-Porter’s, she capitalized on her social platforms.
Kim Kardashian’s businesses
Kim Kardashian’s Skim’s shapewear company and KKW Beauty cosmetics business was launched in 2019. These two businesses have spiked her net worth from $780 million in October 2020 to $1 billion now.
Kim Kardashian’s skim’s shapewear business offers loungewear and underwear. The company is successfully running, especially during the pandemic. The demand for comfortable clothes that are soothing to the body is high on demand. Kim viewed this as a tremendous opportunity that is now generating a tremendous amount of turnover. It is also an ideal company to run from home during this work-from-home period.
Kim Kardashian noted a few tips from her half-sister, Kylie Jenner’s way of running Kylie Cosmetics, by opting for content marketing.
Kim Kardashian’s social platforms
Moreover, Kim’s Instagram fan base comprises $213 million followers while Twitter has $69.7 million followers, which has been a massive plus to promoting her clothing store during the pandemic. She massively relies on social media marketing, and the fruits it bore are worth it.
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